[CUTE] Kyary Pamyu Pamyu’s new music video is about the afterlife

KAWAII takes in death and enlightenment

Naoki Yoshioka
Naoki Yoshioka

XAMOSCHi Chief Editor

Establisher of tempo, Inc. a web production company. Naoki has been in the web industry ever since he established the company in 2000. He specializes in tech, culture and also loves international movies and literature. Naoki is also keen on studying old Japanese material arts (Sousuishiryu-Kumiuchi-Koshinomawari: Seirenkan and Aikido: Aikikai) and continues his training until today.

Kyary Pamyu Pamyu released a new music video for “Kira Kira Killer” which is taken from her third album. The director is Jun Tamukai, who has been the director for all her music videos in the past. Costume is by Kumiko Iijima.



The music video starts with Kyary suddenly being killed by some one. This is because the word “kira kira” (which means sparkly or bling bling, very known as a kawaii word) sounds kind of similar to “killer”.


After Kyary dies, she wonders in the afterlife, and here onwards there are skulls that look like Japanese ukioe in Kunihiko style, and a costume that looks like Charles Fréger’s Wilder Man suddenly gets washed, basically anything can happen (like always).





Some people might think it’s not really like an artist. But these girls from the streets are wild. They will make anything “kawaii”. Their way of seeing something beautiful is through a collage. Now we are responsible for calling this pop culture. They never called it pop culture themselves. They will be making a collage everyday, and don’t care what we think.


Apparently in this music video, Kyary is brought toward enlightenment. Their idea of “kawaii” even brings enlightenment in their world. This is wild.




BARKS http://www.barks.jp/news/?id=1000104984



Translated by Yuki Mat


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