What is Japan’s most favorite ice cream?

The most popular was not ice "cream" but a shaved ice bar.

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Naoki Yoshioka
Naoki Yoshioka

XAMOSCHi Chief Editor

Establisher of tempo, Inc. a web production company. Naoki has been in the web industry ever since he established the company in 2000. He specializes in tech, culture and also loves international movies and literature. Naoki is also keen on studying old Japanese material arts (Sousuishiryu-Kumiuchi-Koshinomawari: Seirenkan and Aikido: Aikikai) and continues his training until today.

In recent years, ice cream is selling more than ever. If you compare with 10 years ago, the market has increased 25%, and made the highest sales in 2013, which was over 430 billion yen.

The sales ranking of ice cream was announced. The record was taken from the 2 million receipts registered monthly in “RecoReco”, a housekeeping book app for smartphones.

The best 10 are the following:

1. “Gari-gari kun (shaved ice bar)” Akagi milk

2. “PARM” Morinaga Milk

3. “MOW” Morinaga Milk

pkg_milk_b

Source: MORINAGA MOW

4. “Yukimi Daifuku (mochi-covered ice cream)” LOTTE
5. “Häagen-Dazs” Häagen-Dazs
6. “Soh (vanilla ice cream)” LOTTE
7. “Super Cup (vanilla ice cream)” Meiji
8. “Suika bar (watermelon bar)” LOTTE
9.  “Ice no mi (fruits of ice)” glico
10. “Papiko (flavored shaved ice)” glico

 

I always alternatively eat PARM and Super Cup.

It was a surprise to find that despite the recent rich milk ice cream boom, the 1st one in place was “Gari-gari kun”, a shaved ice bar. “Gari-gari kun” is known for its bold marketing method, and we’ll introduce that another time.

If you have a chance to come to Japan, please try these top selling ice creams. They can be purchased at convenience stores.

Source:
http://bizmakoto.jp/makoto/articles/1406/25/news012.html
http://www.akagi.com/
http://parm-ice.jp/lineup/chocolatebox/
http://mow-ice.jp/

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