The main visual had such a strong impact, that at first I thought it was a joke, but it wasn’t. Japan’s leading cosmetics company, Shiseido will be selling a device that can make beauty essence penetrate 100 times more! Isn’t it great?
■How to use
- Set the enclosed cord into your iPhone’s earphone jack.
- Attach the other side of the cord to the electrode head.
- Place a mask with beauty essence on your face.
- Place the electrode head connected to the cord on the mask on your face.
- Press “start” of the app.
According to the manual, a weak current of electricity will occur and this will help the beauty essence penetrate in to the skin.
■A permanent No. 1 popular product
The whitening beauty essence called “HAKU” is a very popular product. It was first launched in 2005, and until now, the total number of sales exceed 11,000,0000 packages, which is ranked as the No. 1 sold item for 9 years in a row in the Japanese beauty essence market. The evolution of the product was noted in its press release.
- 2005: “HAKU Merano focus”
- 2007: “HAKU Merano focus 2″ with the whitening component “4MSK”
- 2009: “Haku Merano focus EX” with the new component “White lotus fruit HA”
- 2011: “HAKU Merano focus W” with “Anti merano functive” blended
- 2013: “Haku Merano focus CR” focusing on “Under Melanin route”
It has been upgraded every 2 years, and the name becomes more stylish. Just like a camera. When I saw this, I thought that cosmetics for women are probably like gadgets for men. If women who are good in gadgets increase, then will there be more beauty gadgets, too?