iPhone device makes beauty essence penetrate 100 times more into your skin

HAKU, the best selling beauty essence 9 years in a row collaborates with an iPhone app

Naoki Yoshioka
Naoki Yoshioka

XAMOSCHi Chief Editor

Establisher of tempo, Inc. a web production company. Naoki has been in the web industry ever since he established the company in 2000. He specializes in tech, culture and also loves international movies and literature. Naoki is also keen on studying old Japanese material arts (Sousuishiryu-Kumiuchi-Koshinomawari: Seirenkan and Aikido: Aikikai) and continues his training until today.

The main visual had such a strong impact, that at first I thought it was a joke, but it wasn’t. Japan’s leading cosmetics company, Shiseido will be selling a device that can make beauty essence penetrate 100 times more! Isn’t it great?

■How to use


  1. Set the enclosed cord into your iPhone’s earphone jack.
  2. Attach the other side of the cord to the electrode head.
  3. Place a mask with beauty essence on your face.
  4. Place the electrode head connected to the cord on the mask on your face.
  5. Press “start” of the app.


According to the manual, a weak current of electricity will occur and this will help the beauty essence penetrate in to the skin.

■A permanent No. 1 popular product

The whitening beauty essence called “HAKU” is a very popular product. It was first launched in 2005, and until now, the total number of sales exceed 11,000,0000 packages, which is ranked as the No. 1 sold item for 9 years in a row in the Japanese beauty essence market. The evolution of the product was noted in its press release.


  • 2005: “HAKU Merano focus”
  • 2007: “HAKU Merano focus 2″ with the whitening component “4MSK”
  • 2009: “Haku Merano focus EX” with the new component “White lotus fruit HA”
  • 2011: “HAKU Merano focus W” with “Anti merano functive” blended
  • 2013: “Haku Merano focus CR” focusing on “Under Melanin route”


It has been upgraded every 2 years, and the name becomes more stylish. Just like a camera. When I saw this, I thought that cosmetics for women are probably like gadgets for men. If women who are good in gadgets increase, then will there be more beauty gadgets, too?




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