The Matcha Craze in Asia

Not too sweet, and rich in flavor!

Hiroshi Fukami
Hiroshi Fukami

Writer / Editor

He works as a freelance writer and editor. His diverse body of work is covered in From the Cradle to the Grave (Yurikago kara Hakaba Made). He enjoys watching J League soccer, baseball, mixed martial arts, and professional wrestling. He also enjoys video games, especially first person shooters, open-world role playing games, and fighting games. His current favorite is Ingress.

It has been over 2000 years since the Chinese started to drink tea. Tea is enjoyed in many different ways all over the world, but recently the Japanese “matcha” is becoming popular in Asia, including China.



Matcha is powered green tea. It is said that Eisai Zenji brought the green tea tradition to Japan, from China in 1191. Then the matcha was created into somewhat of a ritual, and now called Sado (茶道: Japanese tea ceremony).


As mentioned before, matcha is powered green tea, so it has been very easy to use in cooking and making sweets. The Japan made sweets that uses match is becoming very popular in China, Hong Kong, Taiwan, Korea, and Thailand. In Asia, there are many countries that enjoy tea and a drink, but it seems like the Japanese snacks that uses green tea, that is not too sweet and rich in flavor is appealing to them.


Translated by Yuki Mat.


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