Ukiyo-e (Note from translator: originally meaning “pictures of the floating world”, it is woodblock prints and paintings) is now treated as classic art, but back in the days when it was painted, it acted like ELLE or VOGUE. It was a important media to spread fashion!
Back then, the ladies competed wearing flamboyant fashion, and it became too much that the government had to in force a law to ban luxurious decoration a few times. The Ukiyo-e drew the fashion leaders of that era and was very popular.
Now, come and see the fashion of Edo people at “Kawaii ～Cute Girls in Ukiyo-e” exhibition at the Ota Memorial Museum of Art in Harajuku Tokyo (March 1st to 26th, 2015).
Enjoy the art, and see how Japanese women developed aesthetics, which became the roots of “Kawaii”
OTA MEMORIAL MUSEUM OF ART
Translated by Yuki Mat.