Starbucks Coffee has created a Seattle style coffee shop craze since it’s opening in 1996 in Japan. We now see many coffee shops like Starbucks all over Japan, but still the Japanese think Starbucks is very stylish and cool. In the 2000s, the word “Sutaba” (short for Starbucks) became a Japanglish word that everyone knows nowadays.
A global chain such as Starbucks has localized menus. Here in Japan, they have the “Macha Tea Latte” and “Macha Cream Frappuccino”.
And from this spring, starting from February 15th to March 18th, they will have a limited time menu called “Caramelly SAKURA Chocolate Latte” and “Caramelly SAKURA Chocolate Frappuccino” that has the image of Sakura (cherry blossoms) which is the flower that represents spring in Japan. This drink uses special kind of caramel sauce that has actual Sakura flowers and leaves in it.
March 15th may be too early to see Sakura blossoming in most parts of Japan, but with this drink you may be able to feel like you’re in spring season already.
Translated by Yuki Mat.